Evaluation of the Department of Homeland Security's Budgeting and Research Paper

Evaluation of the Department of Homeland Security's Budgeting and Cumulative Report - Research Paper Example The paper tells that the Department of Homeland Security (DHS) is expected to provide federal recovery efforts and response in the event of natural disasters and/or other large-scale emergencies. Additionally, it provides primary responsibilities to ensure that emergency responses are made in a professional way and that the state is prepared for such situations. The DHS secures the federal states against all threats and in its actions, it has five main missions that include preventing terrorism and enhancing security, enforcing and administering immigration, securing and managing the borders of the United States, ensuring resilience to disasters, and safeguarding and securing cyberspace. The Department of Homeland Security has seven operational components that lead other departments in protecting the nation. The other components of the DHS provide analysis, resources, policy development, equipment, and support in ensuring that all other front organizations have all required resources and tools to accomplish the missions of the DHS. The DHS is headed by a secretary with a deputy. With same authority and responsibilities is the chief of staff who is reported to by executive secretariat and military advisor. The holder of these offices forms the executive steering committee. This committee was established during FY 2012 to implement the integrated Investment Life Cycle Management (IILCM) as a translational initiative towards integrating budget formulation as well as the execution of the strategies that drive the budget’s strategies. Budget Overview The department of homeland security usually provides annual performance report for each fiscal year. The year 2012 to 2014 annual performance report presents the measure of performance and applicable results (APR) for the department for the FY 2012. It should be noted that the FY 2012 can only be understood with respect to the performance that targeted FY 2013 and FY 2014. The information provided by these FYs pr ovides the priority goals for the organization as it prepares its budget. The APR of the FY 2012 to 2014 was submitted as part of FY 2014 of DHS congressional budget justification. Additionally, the budget justification is usually intended towards meeting the government performance and result act (GPRA). It is worth noting that the GPRA modernization act of the year 2010 required the department to publish their performance report as well as annual performance plan to enable understand and approval of such budgets. Budgeting Assessment The Department of Homeland Security (DHS) research portfolio has a significant increase in FY 2012 as compared to the enacted budget FY 2010 fiscal year. In the year FY 2010, requested $1.05 billion and the same increased by 18.8 percent of FY 2012 that translated to $167 million. From the same budget, nearly $109 million was used for the transformational research and development (R&D) programs. From the same budget, domestic nuclear detection office ( DNDO) was transferred science and technology Directorate (Department of Homeland Security, 2012). The FY 2012 budget recognized as the technical division of nuclear and radiology. Nonetheless, the R & D funding remained in the DNDO. This FY 2012 fund transfer leads to an increase in the science technology research and development funding; the funding of Directorate of the science and technology increased by 20.2 percent that reflected an increase of $173 million.

The Transformation of Shell Case Study Example | Topics and Well Written Essays - 2000 words

The Transformation of Shell - Case Study Example It has had a very good working relationship with the stakeholders in the industry and they include: partners, shareholders, suppliers, contractors and also their customers. The values that govern the company include respect for all, high sense of integrity and honesty at all levels within the organization. Mutual respect, openness, communication, team work, joint solving of problems and a high level of professionalism also govern the company. Partners, suppliers and the society at large. The company acknowledges that the success of its company largely depends on the contributions made by its employees. The company thus respects the basic rights of its employees by providing them with a good working environment so the employees can work comfortably .They provide them with clean and hygienic employment conditions for them to work in. Once they employ their staff, they tend to motivate them by making the best use of their talents through training them so that they get new skills (Post, Preston, and Sauter-Sachs, 2002). The environment in which the employees work is all-inclusive whereby all the employees regardless of their background are given equal opportunities to develop their skills and talent. The employees are also included in the decision making process by including them in the planning stages and also offering them the necessary support and guidance while they perform their duties. A feedback program has also been put into place whereby the employees are encouraged to raise any concerns that they may have and also give opinions on what they would want to see improved in the organization. The customers are also a very important aspect in their business. The company has come up with innovative ways that assists them to win and maintain their customers. They do so by providing goods and services that are very competitive in price, very high quality, safe and above all, environmentally friendly. For the company to be able to be competitive, a team of professionals in the environmental, commer cial and information technology departments support them (Post, Preston, and Sauter-Sachs, 2002). Shell also seeks to have a mutually beneficial working relationship with all its business partners' .The partners include the suppliers, contractors, and any other parties that they could be having a joint venture with. They seek to promote the basic business principles that they possess. With their partners on board, it assists the company to make strategic decisions on whether to get into more partnerships or pull out of the existing partnerships. The company has been involved in the corporate social responsibilities whereby they try to do their business by complying with all the rules and regulations under the law, observing the basic human rights while at the same time providing proper guidelines on issues to do with the safety, health, security and the environment. Business Principles The Company believes in fairness, honesty and integrity while performing their duties and they expect to be treated the same by their partners and competitors. The company has come up with a policy against bribery, soliciting of money, and any other activities by the employees that would be with in conflict

Is the Criminal Justice System Bias Essay Example for Free

Is the Criminal Justice System Bias Essay Abstract This paper will ask several questions and hopefully answer most of those questions. Questions like is the criminal justice system bias against the poor and is the criminal justice system bias against minorities. We then explore some of the possible solutions to the problems that could cause biases. We then look at a study done on several communities where relations between police and the public had repaired their relationship. Body It’s easy to understand why people see the criminal justice system as biased. Our of all of our states prisoners forty percent can not even read; and sixty-seven percent did not have full-time employment when they were arrested. So there are more uneducated people in prison then there are educated people. This seems like then that our system of criminal justice is operated on an unequal system against poor or uneducated people. However, one of the problems we run into when we try to compare the wealthy lawbreakers to poor lawbreakers is the wide difference between the amount of wealthy people and poor people we have in our population. â€Å"In 1989, the wealthiest one percent of United States households owned nearly forty percent of the nation’s wealth. The wealthiest twenty percent owned more than eighty percent of the nation’s wealth. That leaves precious little for the rest† (Cole, 2000). This isn’t just true with adults, but with children and teenagers too. The number of poor/under-funded schools in America far outweighs the number of wealthy schools in America. That’s probably the main reason our system appears to be unfair against the poor. The reason that any pole or nation wide research will be bias against the poor or lower class is because there is a much larger poor/lower class population than a wealthy/high class population. Most American’s will probably not want to believe that our criminal justice system is not operated on equality. After  all our nations Supreme Court even has the saying â€Å"Equal Justice Under Law† written above the entranceway. There are several very famous Supreme Court’s decisions that uphold equality for the poor. In Gideon v. Wainwright they made it a law that the state must provide a lawyer to all defendants who have been charged with a serious crime and cannot afford a lawyer. In Miranda v. Arizona the Supreme Court decided that police must provide all suspects with an attorney. These court decisions might be a little misleading since both were decided during the time of Chief Justice Earl Warren, who was strongly liberal and very supportive of economic equality. Since then the principles of equality from both decisions for Gideon v. Wainwright and Miranda v. Arizona have been cheated and twisted so that neither decisions are upheld to the full extent that they were intended (Cole, 2000). That’s enough bashing our court system. There are actually many things that police officers do witch can be biased. For example the Fourth Amendment says that we have a right against unlawful searches and seizures. However, police officers all the time and request their consent to search them or their belongings (without ever having any basis for suspicion) without ever informing them of their right to refuse the search. This isn’t necessarily a bias against the poor but it makes sense to me that an officer would judge somebody on appearance. There is also the means of transportation we have to consider if law enforcement is bias to the poor. Say hypothetically some wealthy person is traveling across the country to a birthday party. How are they going to travel? Most wealthy people would probably travel across country like that by means of flying. While flying, people do not come in contact with that many police officers nor are they in many positions where they would normally break the law. However, say there is a poor person who is traveling the same distance to the same party but does not have the money to fly. The cheapest mode of transportation is definitely by way of buss. While traveling by buss there is definitely a larger chance of contact with the police than when traveling by air. There are also many more opportunities for crime to be committed while traveling on a buss. Again we have the situation where it’s not necessarily that the poor are treated differently but are maybe just in environments where c rime is committed more often, which would explain why it seems that the system is biased against them (Rothwax, 1996) So I feel like we could come to an  agreement now that the criminal justice system is not necessarily biased against the poor at the law enforcement side of the criminal justice system. However, the courtroom side of the criminal justice system seems indirectly biased against the poor, simply because each trial can be different depending on how much money they defense and the prosecution have available to them. Now lets talk about other ways that the criminal justice system could be bias. What about race? Are people treated differently depending on their ethnicity? Most people probably agree that there are some ethnic groups who are treated differently than other ethnic groups in the criminal justice system. Statistically minorities are disproportionately victimized by crime. â€Å"African Americans are victimized at a rate of 150 percent higher than whites† (Cole, 2000). Blacks are typically more involved in almost every kind of crime more so than whites. These crimes can include rape, aggravated assault, and armed robbery. Homicide is actually the number one leading cause of death among young black men. Most crime is interracial and so it could be argued, just as it can with the topic of biases against the poor that the reason for higher crime rates for black is because most poverty stricken areas, or the inner city, have majority black populations. Therefore the criminals would be black, the victims would be black, and all the statistics that came from that area would rate blacks more prone to commit crime than whites. Now lets look at some cases. For instance the videotaped beating of Rodney King by Los Angeles Police Department officers was a huge eye-opener for most of America. It was said of that beating that for many blacks saw that as trea tment they expected from the police. They were not surprised by that beating what so ever. Curtis Tucker, a California Assemblyman, was quoted saying at a subsequent hearing on Los Angeles Police Department practices, â€Å"When black people in Los Angeles see a police car approaching, they don’t know whether justice will be meted out or whether judge, jury, and executioner is pulling up behind them.† There was even this one officer who earned the nickname â€Å"the Mechanic† because he would â€Å"tune people up† which apparently is police slang for beating up people. This â€Å"Mechanic† once testified that the beatings were widespread. When asked the question of weather he beat up people whom he arrested he replied, â€Å"No. We just beat people up in general. If they’re on the street, hanging around drug locations. Just—It was a show of force† (Rothwax,  1996). The officer even admitted that the majority of the beating victims were either black or Hispanic; although he claimed that the attacks were not motivated by racial tension. There have been very disturbing patterns of corruption and brutality in the police force of almost every high-crime area studied. These corrupt acts include stealing from drug dealers, engaging in unlawful searches, seizures, and car stops, even dealing and using drugs. If instances like this is what our police force has come down to then our country is far worse off then I ever realized. I do however believe that this is probably a much smaller percentage than what some statistics would lead us to believe but it is not a problem that I believe can be overlooked. So what can be done? Can something be done? Are we as a country so far gone that we can come back? I believe we can. I believe that we have become to far separate from the community. We have to bridge the gap that has grown between law enforcement/the criminal justice system and the public lower class people. How do we do that? â€Å"The thing we need most is perspective† (Walker, 1980). One thing that could be the answer to our problem is community based policing. In Canada they passed the Police Services Act of 1990 that might be a good refere nce for our current agencies to look back on. What the Police Services Act did was make the Chief of Police responsible for community-oriented policing (Kuck, 2004). â€Å"Community based policing is both a philosophy and an organizational strategy that allows the police and community to work together in new ways to solve problems of crime, disorder and safety. It really only has two elements: changing the methods and practice of the police and taking steps to establish a relationship between the police and the public† (Groenewald, 2004). The Philosophy of community based policing is based off of the idea that the public has a right to give their input on policing. It also relies on the idea that to find a solution for community problems both the police and the public must look past individual crimes and incidents, and instead try to find ways of confronting the more important community problems. What does community based policing look like though? Community based police officers need to be much more than mere crime fighters and must be public servants in many ways. Reforming the police alone, however, is not enough. Community support and assistance are also necessary. Community based policing therefore encompasses strategies to reorient the public who, for  good reasons, have been leery and distrustful of the police. Building partnerships between the police and communities is a major challenge that not many people or organizations have every really attempted. The philosophy of community based policing asks both the police and the public to take a leap of faith and a commitment to change. It would be a long process that would require drastic action to be taken at multiple levels meaning that there would be detailed planning necessary to turn philosophy into reality within the police and among the public. There was a study where Kuotsia Tom Liou from the University of Central Florida and Eugene G. Savage from Florida State University looked at the impact of community policing by looking at three neighborhoods in West Palm Beach, Florida before and after the implementation of a community oriented policing program. Lets take a look at what they found. They had 3 communities with the first consisting of mainly white residents, mainly single-family homes, apartments, and small businesses. The second community was primarily black consisting of a concentrated public housing project, single family homes, apartments, small businesses, several churches, and a public middle school. The last community consisted of whites, Hispanics, blacks, and Haitians. The community was made up of single family homes, apartments, small businesses, and several churches. It was their goal to find out how community policing affects difference types of communities. The results of their study showed that after the community based policing had been going on sixty-eight percent of surveyed citizens felt that crime had decreased. All age groups, race groups, and all three neighborhoods shared the belief that crime had decreased. Even if the crime rates had not gone down in reality it would still really help relations with police officers just that the citizens believe it had. In addition to the feeling like crime had gone down they also asked in their survey how they felt about the relationship after six months of the community policing. Among the respondents to the survey eighty-eight percent felt that the relationship between the police and their communities as getting better. We started this paper with the question of is the criminal justice system bias. We talked about the relationship between law enforcement and the public. We talked about one of the possibilities of how we could rebuild that relationship. We then looked at some research where a relationship was made better by use of community policing.  Hopefully we can use research like this to help make this world a more perfect world. Reference Page: Cole, D. (2000). No equal justice, race and class in the american criminal justice system. New York: New Press, The. Rothwax, H. (1996). Guilty: The collapse of criminal justice. New York: Random House. Walker, S. (1980). Popular justice. New York: Oxford University Press. Kuck, H. (2004). Racial pride and consciousness trilogy: Addressing hate crime and racial discord through community policing. Canadian Journal of Police and Security Services. Dec. 2004: 243. Criminal Justice Collection. Web. 29 Oct. 2012. Groenewald, H. and Peake, G. (2004). Police Reform through Community-Based Policing. New York. Liou, Kuotsai. and Savage, Eugene. (1996). Citizen perception of community policing impact.

Business overview of Regent Seven Seas Cruises

Business overview of Regent Seven Seas Cruises Regent Seven Seas Cruises is an organization engaged in the cruise activities that was established in 1994, based in Genova, Italy. Currently, the liner operates three small size cruise ships including one expedition vessel, namely (1) the M/V Seven Seas Voyager, the (2) M/V Seven Seas Mariner, (3) the M/V Seven Seas Navigator and the (4) the Seven Seas Defender (expedition vessel). Regent Seven Seas Cruises have recently announced the addition of one more small size cruise ship which is scheduled to join the fleet in mid 2012. The cruise line operator is competing in the upscale, luxurious segment of the cruise industry and is offering cruises to more than 400 destinations around the world (RSSC.com, 2010). Regent Seven Seas Cruises vessels carry between 500 and 700 guests (depending on the vessels size) and all guests are accommodated in luxurious exterior suites with balconies. By offering an all inclusive experience and maintaining the crew to guest ratio between 1 to 1 or 1,3 (C ruise Luxury.com, 2010), the company has been nominated with numerous international awards by prestigious organizations and magazines such as the Conte Nast Traveler and the American Association of Hospitality Sciences, with the most recent awards that came in for 2010, (1) The International Star Award, (2) The Worlds Best Small Ship Cruise Line Award, (3)The Best Cruise Line Award, (4) The Favorite Cruise Company Award, (5) The Best Luxury Cruise Line Award, (6) The Best Premium Cruise Line Award, (7) The Six Stars Plus Award, (8) The Star luxury Cruise Award, (9) The Best Luxury Cruise Operator Award, (10) The Best Small Specialty/Cruise Company Award and (11) The Africas Leading Cruise Line Award (RSSC, 2010). The Author through this marketing plan conducts a situational analysis of Regent Seven Seas Cruises and moreover analyzes the liners Marketing Strategies, Financials and Controls that will consequently be the Key Success Factors for establishing the liner as the dominant cr uise line in the upscale market of the cruise industry. Situational Analysis In this Chapter the Author will conduct a situational analysis of Regent Seven Seas Cruises and more particularly will analyze (1) the market demographics, (2) the market needs, (3) the market trends and (4) the market growth. Market Summary Targer Markets The markets that Regent Seven Seas Cruises is targeting are the following: Luxurious Cruising Segment Premium Cruising Segment Luxurious Expedition Cruising Segment Market Demographics Geographics Regent Seven Seas Cruises has no preset geographic target area. The liner strategically deploys its vessels around the world and thereby is offering its customers several embarkation options between international ports of calls. That being said, the corporation is able to cater international customers across the globe. Luxurious vessels total passenger capacity is accounted for 22,355 berths, which is approximately the 5% of the world wide total cruise ship capacity. Luxurious cruise line operators during 2010 carried a 5,2% of the total passenger capacity that is approximately 1 million people. This number subsequently represents the population that Regent Seven Seas Cruises is targeting (Cruise Market Watch, 2010). It is interesting to mention that Regent Seven Seas Cruises with a total births count of 2028, carried approximately 90,000 guests onboard their six cruise ships during 2010. In other words this is a 9% market share of the luxurious cruise segment. Demographics Regent Seven Seas Cruises guests are equally distributed between males and females. The average age of Regent Seven Seas Cruises guests is 55+ however this percentage drops to 40 during Caribbean European seasons (RSSC, 2010). The average annual income of Regent Seven Seas Cruises guests is 389,000USD and net worth 4,9USD million (RSSC, 2010). An average of 58% of Regent Seven Seas Cruises guests come from North America, a 29% from the European Union, a 4% from South America, a 2% from South East Asia and the remaining 7% from Other areas (RSSC, 2010). 40% of brand new to Regent Seven Seas Cruises guests have never cruised before and have stated that would definitely repeat a Regent Seven Seas Cruise (RSSC, 2010). Behavior Factors Regent Seven Seas Cruises guests are typically well traveled, highly educated and elegant. They are looking for luxury, attention to detail, pampering comfort. They account quality and value over price and they are mostly interesting in enjoying the onboard cruise experience while developing new friendships. Market Needs Regent Seven Seas Cruises is providing an all inclusive experience onboard luxurious cruise vessels and seeks to fulfill the following crucial points that are critical for the customers satisfaction: High quality cuisine: Regent Seven Seas Cruises is famous for the top quality cuisine onboard their vessels. Regent Seven Seas Cruises constantly develops its high quality cuisine by contracting well known internationally recognized master chefs who are committed to prepare the finest dishes afloat. The top notch cuisine that Regent Seven Seas Cruises sustains has proven to be a crucial factor for the liners success and enables the liner in achieving total guest satisfaction. Strategically deployed itineraries: Regent Seven Seas Cruises is considered an innovator in masterminding itineraries as well as introducing new destinations that have never been visited by other cruise vessels. That is a major reason that guests are sailing onboard Regent Seven Seas Cruises vessels. High quality of service: Another advantage that the organization is sustaining is a wide pool of experienced and well trained service crew members. Those employees are eager to provide their guests unmatched service and have greatly contributed in the organizations total success. A major reason that customers remain loyal to the brand is the excellent and yet intimate services that are being provided while onboard Regent Seven Seas Cruises vessels. Market Trends The intense competition in the cruise industry is merely initiated due to the constantly changing trends. Every year innovating products appear in the market place, which are setting new barriers and thus making the completion fiercer. According to Andrew Adam Newman (2010) a new trend in the cruise industry, based on extensive research, is that nowadays guests are willing to travel alone as they are more eager to develop new friendships with their fellow cruisers. This new revolutionary trend will ultimately reorganize the cruise market, as organizations up to now were marketing their products based on the traditional travelling settings such as couples, families or groups. Another trend, according to S. Soriani, S. Bertazzon, F. Di Cesare and G. Rech (2009) is that cruising in the Mediterranean market has been gaining popularity the past few years and is currently ranking as the second largest destination in the world, following the Caribbean Isles. Regent Seven Seas Cruises will d istinguish itself by emphasizing in the needs of the single guests who are willing to travel alone and will tailor packages with reduced prices. Moreover the liner will introduce onboard entertainment programs that will aim to bring all singles together with an eye towards assisting the single guests in developing new friendships. At this point Regent Seven Seas Cruises will be unable to deploy additional vessels in the blooming Mediterranean Sea market, as the liner has released its 2011 2012 voyage itineraries and several guests have pre-booked their cruises. Market Growth The cruise industry is a constantly growing industry and cruise experts have reported that during 2010 the industry will hit a top record in terms of passengers carried onboard cruise ships. Considering the adversarial period that has devastated the global economy, the cruise industry keeps growing with a rate of about 7% every year. That is merely an outcome of the high value of cruising, as it has been proved by several scientific researches. The Cruise Line International Association (2010) recently stated that Unlike many other industries, cruising, with an impressive history of recession-resistance, had several advantages. These include vessel mobility and redeployment, ability to quickly adapt to change, effective expense management and, above all, a product with the highest perceived value for money spent. According to a research conducted by the Cruise Market Watch (2010) the luxurious segment of the cruise industry, which is the segment that Regent Seven Seas Cruises competes in, is expected to encounter a 30% increase in passenger capacity from 2008 to 2011. This major finding clearly indicates the increasing demand for passengers to travel on luxurious cruises. SWOT Analysis In the following section, the Author will illustrate the key strengths and weaknesses within Regent Seven Seas Cruises and will further analyse the opportunities and threats associated with the liner. Competition The contenders of the luxurious cruise segment are: Silversea Cruises, Crystal Cruise Line, Cunard Cruise Line, Seaborne Cruise Line, Windstar Cruise Line, Seadream Yachts Line and Paul Gauguin Cruises. The two main competitors of Regent Seven Seas Cruises are (a) the Silversea Cruise Line (b) the Seaborne Cruise Line which was recently acquired by Carnival Corporation PLC. Both competitors offer very similar products and aim into providing superior customer service. Both liners have followed cutting costs strategies which is a customer related disadvantage. The mentioned strategies that the Regent Seven Seas Cruises competitors chose to follow have resulted in a slight turnover of their loyal guests. Regent Seven Seas Cruises, with the proposed marketing plan, will aim and acquire those dissatisfied guests, while ensuring that costs are maintained in appropriate levels and the guest satisfaction remains unaltered. Product Offering According to an article n.d. (2010) Successful products are the key to market leadership and top-line financial growth. Unite your enterprise around product and process innovation. Unleash the hidden power within your product lifecycle by transforming your process of innovation. Regent Seven Seas Cruises has been always regarded as a product innovator in the cruise industry and it is proud to state that every single voyage marketed is a unique masterpiece (RSSC, 2010). Enhanced by partnerships with other luxurious brands the product has gained popularity over the years. Regent Seven Seas Cruises currently offers two products, that is (a) Luxurious Cruises and (b) Luxurious Expedition Cruises. Both products share attributes, such as an all inclusive experience, 21 days menu circle, high standards amenities, exterior suites with balconies and the highest ratio space to guest than any other cruise line including mega ships (World Choice Cruise Club, n.d). Furthermore, the expedition bra nd extension of Regent Seven Seas Cruises, is a strong product for the category and is dominating that segment. Regent Seven Seas Cruises, with an eye towards increasing bookings and thus revenues profits, will further amend its products by introducing the following: Onboard credit of 1000USD for each suite Non refundable, only for onboard spending. Reduced fares for air travel arrangements. Complimentary excursions while the vessels are in port (3 to 5 tours) Future cruises booked onboard will be reduced (by 30% to 70%). This will be examined in a case by case basis. Butler services for all guests as opposed to the current setting that only the owners Royal suites guests receive the mentioned service. Custom made voyages. Even though the liner has pre-set voyages, it will allow the guests to custom make their own cruise by choosing their embarkation port and their disembarkation port without being necessarily the ones advertised. That being said, guest will be able to embark ex. in the second day of the cruise and disembark ex. in the 5 day of the next cruise. The liner will introduce the above product enhancements considering the adversarial period that the cruise industry is currently encountering. Undoubtedly, the liner aims to provide the highest product value for money to its future guests, while reflecting flexibility and maintaining style and quality. Keys to Success Regent Seven Seas Cruises keys to success are: Innovation Attention to detail Custom made voyages Doing the extra mile Thriving for product improvement Pay attention to what the customer says Human capital commitment to the brand Personalized intimate service style Critical Issues Regent Seven Seas Cruises while aiming to increase bookings is conscious regarding keeping the product quality as original as possible, in accordance with the liners philosophy and core values. Unequivocally, a judgmental issue, as the liner sustains the biggest loyal customer base of the segment. Moreover, as revealed by extensive research, there is physical evidence that the customer demand for the product has been increasing thus Regent Seven Seas Cruises is aiming to increase its births count with an eye towards sustaining the almost 10% market share. The liner faces liquidity issues hence this is a major factor that should be attended as it will affect the liners future plans in raising capital for future projects. This can set the liner unable to anticipate with the future trends of the booming segment. The liner has maintained a respected profile towards its money lending institutions. Going forward with the future projects, the liner will need the support of such institutions . Nevertheless, due to the current economic situation and considering the liners liquidity issues, the liner might be forced to offer shares of the future projects to its lenders. Marketing Strategy According to Varadarajan, Rajan (2010) At the broadest level, marketing strategy can be defined as an organizations integrated pattern of decisions that specify its crucial choices concerning products, markets, marketing activities and marketing resources in the creation, communication and/or delivery of products that offer value to customers in exchanges with the organization and thereby enables the organization to achieve specific objectives. That said, in this chapter the Author will describe Regent Seven Seas Cruises Marketing Strategy by further analyzing the organizations (1) Mission, (2) Marketing Objectives, (3) Financial Objectives, (4) Target Markets, (5) Positioning, (6) Strategies, (7) Marketing Mix and Marketing Research. Mission Regent Seven Seas Cruises mission is to provide an unforgettable, experience to its guests while ensuring that sustains its leadership position the luxurious cruise segment. Furthermore the liner aims through its top quality product to attract more customers while ensuring that the loyal ones will return. The liner is committed To Elegance, Luxury and Gracious Hospitality (RSSC, 2010) and thrives to achieve perfection by being faultless. Marketing Objectives Regent Seven Seas Cruises marketing objectives are the following: Increase bookings by 15% during 2011 Maintain and expand the companys award winning profile Decrease advertising costs by 7% Financial Objectives Regent Seven Seas Cruises financial objectives are the following: Solving its liquidity issues by following clear cut/ cost efficient strategies Increase profits by 7% during 2011 Raise capital to finance a new building in 2012 Increase in onboard revenue through cross-department advertising Target Markets As discussed in chapter 1 the markets that Regent Seven Seas cruises is targeting are the following: Luxurious Cruise Industry Segment Premium Cruise Industry Segment Luxurious Expedition Cruise Industry Segment Even though Regent Seven Seas Cruises is competing in the luxurious segments of the industry will be making efforts to attract premium cruise line guests. With the proposed product amendments as explained above the product, even though luxurious will be affordable and more appealing to guests who are not willing to spend enormous amounts of money. While considering the all-inclusive experience that the liner offers, the suggested free shore excursions, shipboard credits, custom made voyages, butler services for all and the air-sea travel packages the liner will be able to attract guest from both luxurious premium cruise industry segments. Positioning Regent Seven Seas Cruises will position its redefined product between two categories, that is the Luxurious Premium cruise segments. Arguably, the product offered to the premium segment will be considered as expensive in comparison to the segments standards, nevertheless Regent Seven Seas Cruises marketing campaign will aim to illustrate the major renovations that the product encountered, thus gained value and could be now seen as an affordable luxury. Strategies The liner will position its products in the upscale market segments by seeking cost efficient strategies. This can be achieved by minimizing operating costs. The liner will strategically deploy its vessels around the world and will plan itineraries that are fuel efficient. Furthermore with unionized contracts and by outsourcing its human resources department the liner will aim to contract low-cost services employees from South East Asian countries who are famous for their superior abilities in service and eagerness to please the guests. Additionally, the liner will maintain its tradition of contracting European Officers who will carry the message of the liners European heritage and elegance. The outcome of the cost efficient strategy is projected to save over 10 million USD within the next six quarters. The liner will invest in its website by introducing a more user-friendly environment. Guests will be able to receive information about Regent Seven Seas Cruises travels and will be ab le to take a virtual tour of the various suite categories. The liner will further offer an online booking option where guests will be able to pre arrange their dining venues, their spa appointments and pre book their shore excursions. Lastly, the liner will market its newly shaped product through online, magazine and television advertisements by illustrating the advantages of a small luxurious cruise vessel. The liner recently contracted the famous Italian ex. actress/ model Isabella Rossellini. The model will serve as Regent Seven Seas Cruises ambassador and will be featuring in the new 200 page brochure (atlas) named Regent Seven Seas Cruises: Infinite Possibilities. This will be done in an attempt to emphasize in the elegance and sophistication of Regent Seven Seas Cruises by exposing the same physical characteristics that derive from the actress/ model. The brochure will be distributed to Regent Seven seas Cruises sailing partners agencies as well as to guests who have sailed w ith Regent Seven Seas Cruises in the past. The advertizing campaign the restructuring of the website are expected to cost 6 million USD. Marketing Mix According to Walter van Waterschoot Christophe Van den Bulte (1992)Of the many marketing mix schemata proposed, only McCarthys has survived and it has become the dominant design or received view. His 4P formula discerned four classes: Product, Price, Place, and Promotion, Promotion itself being split into advertising, personal selling, publicity (in the sense of free advertising), and sales promotion. The Regent Seven seas Cruises marketing mix is reflecting the following approaches according to the 4ps of marketing mix: Price: Pricing, in the cruise industry is competition based. Zeithaml, Bitner Gremler (2006) state that the approach is focusing in the prices that other firms are charging in the same market. Thus does not always imply that companies will be charging identical rates for their products or services. The competitors prices are used as a base and the company in order to price the products accordingly. The approach bares several challenges including the difficulty of small organization to make high margins. Nevertheless, Regent Seven Seas Cruises will be following the competition based pricing for the next 2 years, when the economy is expected to start its recovery. The main objective of the liner is to keep the vessels running in full capacity, thus making onboard revenues while covering operating costs. Product: The term product refers to the services provided by Regent Seven Seas Cruises. The services provided with the redefined product that Regent Seven Seas Cruises will market will reflect an innovating package, with many free amenities including 1000USD shipboard credit, several free shore excursions, discounts for future cruises and reduced air fares. Place: Regent Seven Seas Cruises is working towards re engineering its distribution channels. Currently, several contracts with travel agencies are being reviewed by aiming to support the redefined product. Regent Seven Seas Cruises aims to achieve excellence in the pre-cruise as well as past-cruise experience. Cruise experts state that the pre and past cruise experience is essential in achieving the total guest satisfaction. Thus travel agents play a catalytic role in it. Contracting reliable agents thus strengthening the distribution channels, the product will establish its position in the desired markets. Promotion: Regent Seven Seas Cruises will use several methods for successfully advertizing the product. Sales promotions, public relations and publicity will play a decisive role. Moreover, Regent Seven Seas Cruises will continue to pursuit excellence and thus keep receiving international awards which is the ultimate publicity that a liner can build on its marketing efforts. Marketing Research An advantage of the cruise business which has assisted the industry to remain healthy during turbulent periods such as the current economic situation is the services of CLIA (the cruise line international association) and is its commitment to ensure healthy competition. The association undertakes several researches/ surveys and publishes the invaluable findings to its members. Moreover the association exists to promote a safer industry and a healthy cruise vessel environment, while providing training for its travel agency members, and advertising the enhanced value, quality and unique experience of the cruise vacations. That being said, Regent Seven Seas Cruises as an active member of the association enjoys the luxury of this free marketing research. Nevertheless, the liner is an advocate of constant thriving for product improvement thus conducts its own research through surveying its customer base. The extensive valuable feedback that is given on a cruise by cruise basis, has enable d the liner to come up with the innovations that were discussed in the Product Offering point 1.4. Financials In this chapter the Author will describe the Financials of Regent Seven Seas Cruises. More specifically the Author will discuss the organizations Break Even analysis, Sales Forecast and Expenses Forecast and indicate how those activities reflect on Regent Seven Seas Cruises marketing plan. Break Even analysis The liner currently aims to 58% capacity in order to break even with the current services offered. In other words that is 1176 guests who are booked for an average price of 1000USD PPD (per person daily). In order to conduct a break even analysis for the redefined product we need to consider the additional costs that are associated with the project. The variable costs, are expected to encounter a substantial increase with the addition of the shipboard credits, partnerships with airlines/travel agencies as well as the free tours that will be offered. That being said after the introduction of the product the liner should be aiming to a higher number of bookings. The precise number will be determined following the analysis. The total cost of the shipboard credits is expected to range between 22m and 25m USD on a yearly basis and the cost of the free tours is expected to range between 10.5m to 12m on a yearly basis. Additionally, the essential contracts with airlines and travel agencies which are going to play a crucial role in the pre / post cruise experience are budgeted for 5m USD per year. The organizations current operating costs are 429m USD and will reach 471m USD with the addition of the extra costs. That being said the liner should aim to increase its daily pax count by 115 guests per day. This number represents an additional 5.6% to what the liner was breaking even in the past. Nonetheless, the product is expected to gain an invaluable popularity. Sales Forecast The organization feels that the newly defined product will play a catalytic role in resolving its liquidity issues thus sales will positively impact the organizations financial health. The organization will widen its horizons with its product by aiming to a broader audience hence bookings are expected to encounter a more than 20% increase. Expenses Forecast Table 4 summarizes the expenses forecast from 2008 to 2012. Undoubtedly, the organization in 2010 faced the most turbulent period of the past decade. The combination of financing the new project, the out of line expenses and the declining bookings forced the organization to report the greatest revenue dilution of its history. By focusing in cutting unnecessary costs the company aims to stop the cash haemorrhage. More over the new product will push the liner towards a fast financial recovery. Controls In this chapter the Author will discuss the controls of Regent Seven Seas Cruises. That will enable the organization to achieve the desired level of success of the new product. More specifically the Author will discuss the Implementation, the marketing organization and the contingency plan. Implementation Regent Seven Seas Cruises aims to implement the product in 4 steps. The first step includes sharing in house information. Employees will go through onboard/shore side training programs with an eye towards grasping the new product concept. Step two will include the review of the newly made partnerships. The liner should be 100% sure that the travel agencies will be able to support the product. Step three is the advertising. A big task that will be undertaken by BBDO one of the best advertising agencies in the world. Once everything is set, step four is the official offering of the new product. Each of those 4 steps will be a milestone for the Liner. The full implementation is expected to be completed by the end of the 1st quarter of 2011. Freedman (2003) says that The genius is in the implementation thus the liner will ensure that follows those steps accordingly with an eye towards a successful execution. Marketing Organization The organization that will be responsible for undertaking the heavy task of marketing will be BBDO. The mentioned organization has been a part in the success of Regent Seven Seas Cruises, as has been responsible for the liners past marketing campaigns. Contingency Plan Regent Seven Seas Cruises cannot afford not to succeed with the new product. Unfortunately, the high operating costs and other expenses have affected the financial health of the organization. Nevertheless, the liner is facing several other threads from the environment that operates. The recent mergers of its competitors are rather threatening and have made the competition in the luxurious segment very fierce. One of the greatest risks is visibility. The liner operates a small number of sea going vessels thus is not as visible in the market place as other liners are. That being said, the liner will invest on marketing campaigns which will enhance the organizations issue of visibility that faces. When worst comes to worst, the organization will be forced to liquidate the expedition part of its fleet. The mentioned brand extension, has enabled the liner to acquire new customers and is dominating the luxurious expedition segment of the industry. Nevertheless this brand extension has not been profitable as of yet. The last risk that should be taken at this time is to sustain extensions that are contributing in setting the organization financially weak. Regent Seven Seas Cruises (2010) Home [online] Available from: http://www.rssc.com/default.aspx (Accessed: 03 Jan 2011) Regent Seven Seas Cruises (2010) Destinations [online] Available from: http://www.rssc.com/destinations/ (Accessed: 03 Jan 2011) Regent Seven Seas Cruises (2010) News [online] Available from: http://www.rssc.com/news/ (Accessed: 03 Jan 2011) Cruise in Luxury (2010) Regent Seven Seas Cruises [online] Available from http://www.cruiseinluxury.co.uk/regent-seven-seas-cruises/index.html (Accessed: 03 Jan 2011) Cruise Industry Wire (2008) Articles [online] Available from: http://www.cruiseindustrywire.com/article43245.html (Accessed: 14 Dec 2010) Cruise Market Watch (2008) Luxurious Segment Growth [online] Available from: http://www.cruisemarketwatch.com/blog1/articles/luxurious-growth-in-the-cruise-segment/ (Accessed: 14 Dec 2010) Cruise Market Watch (2009) Regent Seven Seas Cruises [online] Available from http://www.cruisemarketwatch.com/blog1/ (Accessed: 03 Jan 2011) http://ehis.ebscohost.com.ezproxy.liv.ac.uk/eds/pdfviewer/pdfviewer?vid=1hid=5sid=9eed1ade-9bcd-4d5c-bf5a-c992b40eefd7%40sessionmgr13 Andrew Adam Newman (2010) The Power of One [online] Available from: http://ehis.ebscohost.com.ezproxy.liv.ac.uk/eds/detail?hid=3sid=6a4fd10c-22ba-469a-88a1-110da19c8b75%40sessionmgr14vid=1bdata=JnNpdGU9ZWRzLWxpdmUmc2NvcGU9c2l0ZQ%3d%3d#db=buhAN=49489874 (Accessed: 17 Dec 2010) S. Soriani, S. Bertazzonz, F. Di Cesare and G. Rech (2009) Cruising in the Mediterranean [online] Available from: http://ehis.ebscohost.com.ezproxy.liv.ac.uk/eds/pdfviewer/pdfviewer?hid=3sid=27133875-83d1-4d9f-ae0b-a666dd0ff37a%40sessionmgr14vid=1 (Accessed: 17 Dec 2010) World Choice Cruise (2010) Cruise Lines; Regent Seven Seas [online] Available from: http://www.worldchoicecruise.co.uk/cruise-lines/regent-seven-seas-cruises/ (Accessed: 03 Jan 2011) Regent Seven Seas Cruises (2010) All Inclusive Value [online] Available from: http://www.rssc.com/regentexclusives/allinclusive.aspx (Accessed: 03 Jan 2011) Siemens (2010) Automation [online] Available from: http://www.plm.automation.siemens.com/en_us/Images/10737_tcm1023-3524.pdf (Accessed: 19 Dec 2010) Varadarajan, Rajan (2010) Journal of the Academy of Marketing Science [online] Available from: http://ehis.ebscohost.com.ezproxy.liv.ac.uk/eds/detail?hid=3sid=7b4fb127-16ad-4fb8-a8df-dbd3b791447b%40sessionmgr14vid=1bdata=JnNpdGU9ZWRzLWxpdmUmc2NvcGU9c2l0ZQ%3d%3d#db=buhAN=48537001 (Accessed: 19 Dec 2010) Walter van Waterschoot Christophe Van den Bulte (1992)The 4P Classification of the Marketing Mix Revisited [online] Available from: http://ehis.ebscohost.com.ezproxy.liv.ac.uk/eds/pdfviewer/pdfviewer?hid=4sid=167615d0-747a-44ff-8793-85f0cc132807%40sessionmgr10vid=1 (Accessed: 20 Dec 2010) Bitner, M. J. Grembler, D. D. Zeithanl, V. A. (2006) Services Marketing; I

The Coniston Massacre :: essays research papers

On the 29th o April, 1977 Captain Cook, commander of a British fleet, landed on the eastern shore of Australia, in an attempt to claim the land under the name of Britain. The land was to be claimed by Britain as a land where the British government could send convicts; in an attempt to ease the struggle in the over flowing prisons. Upon Cooks arrival, he was ordered to follow three rules of claiming a foreign land. They were; 1.  Ã‚  Ã‚  Ã‚  Ã‚  If the land was not claimed, owned or inhabited by another country or race, Britain could just claim the land as their own. 2.  Ã‚  Ã‚  Ã‚  Ã‚  If the land was already claimed or owned by another country or people, then Britain could easily ask to have, or more likely, purchase some of the desired land. Through under British law, they could not steal the land as their own. 3.  Ã‚  Ã‚  Ã‚  Ã‚  If the people who owned the land decided not to give or sell any of it, Britain could declare was on them, to most probably reveal the superior country. During, and after the war, under British law, Britain was still unable to claim any already claimed land as their own, without the permission of the owners. Cook used none of these methods upon his arrival of Australia. Upon his arrival of Australia the country was already inhabited by the local Aboriginal people. Even though Cook presumably had a knowledge of the laws of claiming land, he did not abide by them. The British settlers instead just took the land as their own, with no regard for the Aboriginal people, starting a war, of sorts, that continues to this very day. (Board of Studies, NSW) White settlers moved into Central Queensland in hopes to find suitable land for their cattle to graze on. In their search this, much like the majority of the other land that had been â€Å"Settled† was inhabited by the local Aboriginal people. Again, much like the other portions of land that had ‘settled’, the ‘white settlers’ took the Aboriginal people with no regard, killing and wounding them as a way to claim the land. One of the vile acts that the white people did to the Aboriginals during those times was the raping and sexual mistreatment of many of the Aboriginal women. Probably the worst group to commit such acts was the Frasier Brothers. Boys who grew up on a station raped countless, some what defenceless, women, with no conscience or remorse.

Contemporary Australian Cultural Issues in the works of Harper Lee Essa

Harper lee examines key cultural issues in her novel to kill a mockingbird, such as racism, socio-economic status and prejudice. These issues are still relevant to contemporary Australian society. She examines these issues throughout her book in many different ways, from many different points of view and from many different opinions from the characters in the book. The book is set in a small town called Maycomb in America and takes place during the depression years. The town of Maycomb is a town which is old and is not well looked after and is described as dirty in the book. The people who live in and around Maycomb on farms are poor people, as a result of the depression. The main characters of the book are the finches. The Finch family comprises of Atticus the father and his two kids Jem and scout who narrates the story. The story is about life in maycomb seen through the eyes of children. Life in Maycomb is full of issues such as racism, socio-economic status and prejudice. Racism and socio-econic status are easily the two most noticeable issues that the book revolves around. These issues are relevant to contempory Australian society in many different ways. Socio-economic status is the main theme at the start of the book. A good example of this issue is when Jem invites Walter Cunningham to have lunch with himself, Scout and Atticus, because he does not have any lunch money as his family is too poor to afford it. They sit down for lunch and Walter drenches his food with syrup and scout thinks this is ungrateful and rude so she remarks by asking him what the Sam hill he is doing. Walter was embarrassed and Atticus shakes his head at her and she protests â€Å"but he has gone and drowned his dinner with syrup,† â€Å"he’s poured it al... ...ou only have to look at the wars going on over in the Middle East. They are all fighting over different religion which is racism. Terrorist attacks are also based on racism because a group of fanatics from all over the world do not like westerners this is racism. On a more local level you see it even at school where racism is big because Griffith High School is such a Multicultural community, all the different groups of people are grouped together for example the Afghans and the Islanders, this starts fights and arguments between different races. Socio-economic status and racism are only two issues that Harper Lee examines, as there many more which include prejudice, maturity and growing up. Harper Lee’s issues that are discussed in her book to kill a mockingbird are still contemporary issues in Australia, because they affect us and have a significant impact on us.

Manage Domiciliary Services Essay

As a healthcare provider we have to ensure we have the correct amount of staff as well as staff with the right skill set and qualifications on shift which meets the needs of the people we are supporting. We do this by implementing standards from the beginning which includes the recruitment process. Our recruitment is robust but is constantly changing to ensure potential new staff are people that is right to be in healthcare, someone can fail at any time of the recruitment process. Our recruitment process includes: 1. Telephone Interview 2. Face to face Interview 3. 2 Day mandatory Training 4. Induction and final interview 5. 12 weeks probation Indicators that a potential new member of staff can fail in our recruitment process: a. Not understanding the importance for a client to maintain their independence b. Not understanding the importance for a client’s dignity and respect c. Not understanding the importance of working over a 7 day period d. Not participating in activities in mandatory training e. Not completing the Common Induction Standards f. Not completing courses in the 12 week probation period g. Not meeting the levels of reliability set out All members of staff that do not have a NVQ 2 when starting with E-Spire Healthcare must complete the Common Induction Standards within the first 12 weeks of commencing work with the company, after this period they can then proceed with NVQ level 2, which is encouraged, we rely on our local college to provide this support. When a new member of staff starts with E-Spire Healthcare they must first complete induction and shadow shifts without senior staff, only once the senior member of staff has signed them off as competent will they commence their shifts with our clients. This way our senior is able to introduce the new member of staff to our clients but they also have a complete understanding of our client’s needs and what support they require. Depending on the complexity of our client’s needs will depend  on which member of staff works with our clients, for instance somebody who has mental health issues will not be asked to complete shifts with that particular client until they have completed the relevant training courses and completed shadow shifts and been signed off by the senior member of staff. There is no maximum number of shadow shifts that a new member of staff needs to complete, this will depend on the individual member of staff, their past work history, qualifications. Myself or the senior member of staff would of completed the necessary paperwork before the commencement of the package including the care plan the client’s needs, support, risk assessments, medication, and emotional support plans, this way we already have an idea of what type of member of staff will work well with each particular client, as I feel this is a two way process the client and the Support Worker must be able to work together so the client can be motivated to keep their independence but also the Support Worker to enjoy working with each individual client and know they are supporting in the correct way and making a difference in their day to day lives. We also at the paperwork stage will know how many members of staff are required for each shift. Consistency of care is an extremely important factor for us, not only for the client but also the support worker: For the client: 1. They will get to know the member of staff 2. They will be able to open up to them if they have any certain problems 3. They will know that the member of staff understands their needs 4. They will know that they won’t have to keep explaining how they like specific tasks like to be completed 5. There will be trust between the client and member of staff 6. Personal care tasks will hopefully not be seen as daunting as the same person is with them 7. Trust when it comes to supporting people with their medication For the Support Worker: 1. They will get to know the individual client 2. Will understand how they like tasks to be completed 3. They are confident with how to support individual clients 4. They understand what motivates each individual client And many more reasons. Each individual client has a series of risk assessments completed for the  commencement of support package. This will include, medication, mobility, feeding, personal care as well as the immediate environment that the support worker will be working in. Depending on the individual client will determine how many members of staff will be required. This can depend on their mobility, their mental health, support in the community. If we feel that a package requires a different amount of staff to what is stated from for instance the social worker, we will go back to them and state our findings, but a package will not start until we have the correct amount of staff on each shift, as we need to keep both the client and our staff safe from injury and harm as well as the community too. I have a completed risk assessment attached with this document all personal details have been removed. E-Spire Health care have clear recruitment guidelines in place which all office staff know and understand a nd all abide by. No member of staff can commence with any shadow and induction shifts until we have on file: 1. Phone Interview 2. Face to Face Interview 3. 2 Day Mandatory Training 4. Induction and Final Interview 5. DBS 6. 2 references 7. Staff Members folder signed off by either myself or the director Carl Boulton. We have a excel document which is kept up to date of any potential member of staff that has approached E-Spire Healthcare this way we can ensure that we are not bringing anybody on board that has already tried to get through the recruitment process already. We also have a flow chart so we can refer back at any time if we are ensure of the process. Within healthcare we are supporting clients within their homes or a residential setting, so our staffs reliability and time keeping is essential, however with this said we will always occur a percentage of lateness and sickness, although we do have a procedure to monitor this and we will speak to any member of staff that does not hit the E-Spire targets ( separate occasions of illness within a 6 week period and also the same for lateness), as a company we do need to be prepared for the unexpected and people can fall ill at any time, this is why we have senior staff that their day to day roles  are shadow and inductions, reviews but to also pick up shifts at any time, we also have a deputy manager who also is able to go out and do shifts at any time. If need be there is also myself to go out to do shifts, but the same procedure applies to us too we must of completed shadow shifts with each client we will be going to, this is why shadow shifts and inductions are so important. Every client is an individual and their needs can change at any time, this can include cancelling shifts due to unforeseen circumstances such as going to hospital, doctor’s appointments, holidays, day trips out. It is our job to ensure that they are able to participate in any activity they need to. Hospital admission for instance is we will keep their shift slot open until they are able to come home, I know how important it is that when someone is able to come home, that they just want to come home, I do not want to be the reason why they are not able to come home, again this is a reason why we have senior staff available this way we can support clients with their task that is important to them. At E-Spire Healthcare and more importantly for myself I don’t want to meet CQC guidelines I want to exceed them, I am not in care to just give everyone the basic needs, I want to be able to provide support for people that is going to enhance their lives, maintain their independence, be emotionally supportive, and support them with the tasks that they need support with. Everything I do I also ask the same question â€Å"is this the type of support that is exceeds my expectations for my parents?† we monitor this by reviewing our clients care plans, speaking to them to see if they have any comments or complaints, asking them to complete questionnaires, which allows us to compile reports to see as a company where we can improve, because I feel we can always improve, if you’re not improving you’re not listening to people. We also complete a 12 week supervision for new members of staff, this goes towards their probationary period, this is a two way meeting with myself and the member of staff to both discuss the progress of the member of staff, it also gives the member of staff to give their opinion on subjects such as training, the clients their progress their needs. It is a document that will remain in each individual’s folder and it is a document that we are both able to refer back to, it includes: The member of staff role and responsibilities How the member of staff is meeting the company’s objectives and targets Any other training the member of staff feels they need to do Any problems the member of staff may have.  We then complete a target list of training and objectives for the member of staff to complete in the next 6 months, the next supervision would then not be with me as if the member of staff had an issue with myself they would then have the chance to discuss this with another member of staff. I feel this is a fair way to conduct supervisions, as the member of staff may feel more comfortable speaking to another member of the office team, but this way we are still able to improve for everyone. I am so the trainer for E-Spire healthcare but we also use other companies that are open to us which includes: 1. Local Colleges 2. Local District Nurses 3. The local authority I have attached my mandatory training course topics which indicates what is covered over the two days. To prepare myself for the training course I use a multitude of sources which are available to me, so I am fully informed so my information is up to date and informs and skills each individual member of staff so they have the knowledge to be practicable and skilful within their job role. I use: 1. British Red Cross 2. Trainer Courses (completed moving and handling and medication training) 3. CQC 4. Shropshire County Council 5. HSE Website 6. Food.gov.uk 7. You Tube 8. Speaking to clients 9. Personal experiences 10. Fire safe 11. Old Newspaper articles 12. SPIC 13. UK National Statistics