Business Strategy of a New Business Essay Example | Topics and Well Written Essays - 1750 words

Business Strategy of a New Business - Essay ExampleThese success drivers are obvious but it is amazing how many disdaines ignore their importance. This is particularly true in difficult securities industrys or economic recession where short term financial constraints lead to cost cutting.The mission of the new business is to provide high-quality delivery services to wide tar dispirit audience. The original mission has made it clear that it is in the relatively unexploited sector that the new business sees its clearest opportunity for innovation. The new business sets out to create a range of high-quality services that are distinctive in type. The main goals and strategic objectives are to get and keep a customer. Also, the new delivery company is aimed to achieve competitory advantage and sustainable competitive creating value for their customers, select markets where they can excel and present a moving target to their competitors by continually improving their position. Three o f the most important factors are innovation, quality and low cost (Chase and Jacobs 54).This technique is think to capture the key characteristics of the environment in which the business operates. These factors, which may be supportive or restrict to the future development of the organization, provide the backcloth against which the future strategies and plans must be formulated. In product delivery industry, corporeal resources are balanced both internally and externally. Internal balance is achieved by the coordination of all marketing natural action and its integration with the other areas of the business. External balance is concerned with the continuous adjustment of a company to its market environments through changes in product, price, package, channels, advertising, and selling. In this sense, marketing forces are viewed by the new venture as cause the total organization and all the business functions (Drejer 92). Political changes do not have a spectacular impact on this business. A special attention should be paid to economic processes (gas and oil prices) and demographic changes. Changing environments create market opportunities for the delivery company that must be reflected in adaptive merged action. Resources cannot merely be directed to the cultivation of old markets if competitive positions are to be enhanced (Schien 77). snapper CompetenciesFor the new delivery company, core competencies are clear distinctive brand proposition and low cost, exceptional service quality and effective solutions for customers. Strategy theory based on core competencies-or technology, since these two haggle are not clearly defined as mutually exclusive conceptions-has become an alternative orgasm to strategy making. The new business deliberately plans a competitive strategy based on undue inventory levels and long customer lead times (Pittengrew et al 71). Thus, there are some deficiencies in the organizational systems that can be solved only through a process of systems improvement. The applicability of trading operations strategies mentioned above is obviously greater in processes producing high volumes. The ideas for waste reduction used in union with these systems are generally applicable setup time reduction, better quality control,