Unisys Corporation Term Paper Example | Topics and Well Written Essays - 2000 words

Unisys Corporation - barrier Paper ExampleDue to the fact that the confederation faced financing problems including a large debt, the performance of this transformation proved to be non an easy task to accomplish. Today Unisys is a worldwide learning technology services and solutions company. The company has presence in numerous areas of the world. On top of the company power twist are the Chairman and CEO, as well as the following leading positions -Senior vice electric chair, Worldwide benignant Resources -Senior vice president / President, TCIS / President, WW Strategic Services -Senior vice president / President, Federal Systems (US government) -Senior vice president / President, world(a) Outsourcing & Infrastructure Services -Senior vice president & Chief Financial Officer - Senior vice president & Chief Information Officer - Senior vice president, Corporate Development - Senior vice president, usual Counsel & Secretary -Vice Precident & Treasurer - Vice Precident & Cor porate Controller At the subordinate levels there exists a number of Regional heads, that are responsible for specific areas of the world, and below them the country general managers. However the undivided organizational structure not strictly vertical. There exist a number of company trading operations that are decentralized and others that are centralized. Competitors The main competitors of Unisys include the traditional large-scale computer manufacturers such(prenominal) as IBM, group BULL, Fujitsou and HP have been the main traditional competitors of Unisys in its Core business, the mainframes market. In addition during the dislike years, those companies, as well as numerous youthful ones -e.g. consulting integrators such as Accenture - compete Unisys in the new market of Systems integrators and Integrated Solutions Providers. Problems of the Unisys Corporation Although... This essay stresses that most of the leading players realized that in order to fight back their leadi ng position they had to become more client focused, i.e. more focused to the client needs than to except selling computer boxes. In that way they quite successfully transformed their products from just computers to solutions. Their marketing dodging changed in order to be service oriented rather than product oriented. Customers should now have to film integrated IT solutions, not just IT systems.This is what made the difference. Unfortunately Unisys did not do that well in that field. Although the company did make efforts to become a systems/solutions integrator, by developing consulting services in parallel to selling products, it was not made possible to catch up with competition.As a consequence, the company profitability has fallen dramatically during the recent years. Financial results of the recent years have been relatively weak for a firm of such size. This article makes a conclusion that a new strategy and organizational change are ask in order to reposition the Unisys brand name in order to create competitive avail against its competitors, based on the improvement of the following main elements. Within the last decades Unisys has experienced certain problems ascribable to its lack of solid strategy, increasing competition and market saturation. The company requires revising of its strategy and organizational structure in order to ensure its competitive advantage and leading position in its field in the years to come.